Search Engine Optimization (SEO)

Search Engine Optimization (SEO)
Search Engine Optimization (a.k.a. SEO) is the art of producing stellar natural search engine rankings for keywords/keyword phrases geared towards your target market on major search engines like Google, Yahoo, MSN Search and many more.

Search Engine Optimization / SEO involves extensive keyword research, competitive research, web site analysis research, Title and Meta tag development, proper manual search engine submission and in depth search engine reporting on a regular basis for it to be successful. Taconic Search Marketing offers all of this, working closely with your marketing team to ensure success for your website.

Contact our Dublin SEO expert using our web form for a no obligation consultation.

Search Engine Marketing (SEM)
Search Engine Marketing (a.k.a. SEM) is the art of producing stellar cost per click search engine traffic (through the Google Adwords Program as well as the Overture bidding program) at the best ROI possible utilizing proper keyword selection, title and description writing, keyword bidding, monitoring, reporting and optimization.

SEM is performed by Taconic Search Engine Marketing, LLC in a very professional manner. We help select the best keywords possible to place bids on, manage your bids on the search engines, and then report on your search engine keyword bid to help optimize for the best ROI possible. We work closely with our clients to ensure that we are essentially part of their overall marketing team, not just an outsourced partner.

Search Engine Optimization (SEO) Linking Campaign
A Search Engine Optimization / SEO Linking Campaign is the art of finding industry specific and link-minded websites to link to your site. This criteria is very important in the world of SEO as Google uses it as it’s main ranking algorithm in their “PageRank” score. The general thinking of the search engines goes as follows – the more qualified and targeted links you have within your industry, the more a user can access your site via a link. In that case, Google as well as every other search engine, looks at the overall accessibility of your site’s links on the entire web and improves your rank you based on that. Some search engines including Google say they won’t even rank your site unless you have at least one quality link pointing to your domain.

Linking Campaigns, if carried out correctly, is time consuming but extremely beneficial. Links should not be acquired via guestbooks, link farms or on any random website that has nothing to do with yours. Taconic Search Marketing makes sure you get quality, search engine approved links pointing to your site by carrying out a personal link campaign in which proper sites are targeted, contacted and tracked to ensure you have a quality link.